A Private Gathering at the May Fair Hotel

A RETURN TO LONDON

After the days of dialogue and exchange that followed Artis’ presence at the Nobu Hotel London Portman Square, the brand’s London experience continued in an even more focused and intimate form, this time at The May Fair Hotel.

For one day only, on December 5, an entire floor was dedicated to Artis, welcoming a selected group of guests, investors and international partners.
A private setting designed to encourage direct and in-depth dialogue around the principles that define the brand’s work: material quality, control over production processes and ethical responsibility throughout the entire supply chain.

Over the course of the meetings, the dialogue gradually shifted from product presentation to the structure of the project itself. Fibre selection, material origin and production choices became central to discussions with interlocutors accustomed to assessing coherence, reliability and long-term continuity.

It was within this context that the request emerged to develop an exclusive capsule collection for one of the Saudi royal families.

A project conceived not as an exercise in style, but as a response to very specific requirements in terms of quality, control and exclusivity. The capsule will be produced using cashmere developed by Artis, selected and processed according to proprietary criteria, as is the case for all of the brand’s collections.
A material chosen for precise characteristics of fineness, fibre length and resistance, sourced from circumscribed areas of Inner Mongolia and Northern China, and made distinctive through an in-house research and development process.

A bespoke undertaking, approached with the method that defines Artis: restraint, responsibility and no compromise on quality, even within contexts of the highest exposure.
This experience forms part of a path shaped by direct exchanges and carefully selected settings, a way of working that continues to guide the brand’s decisions without shortcuts.

The story of this significant milestone was also explored by La Tribuna di Treviso, which dedicated an article to Artis, available via the link below.

READ THE ARTICLE