THE ROOTS
During the post-war years, Italy faced a complex phase of reconstruction: jobs were scarce, and prospects for young families were limited. An Italian couple chose to cross the Alps and settle in eastern Switzerland, in Walenstadt, in search of greater stability.
There, they found a more structured system, real opportunities, and a way of life governed by discipline and continuity. In this setting, Graziano was born in 1965, and his path would be shaped by a strong sense of duty, silent integration, and the steady rhythm of daily work.
An essential home, set within a discreet and hard-working community, marked the beginning of a family story grounded in responsibility and solidity.
THE WORK
Both parents worked at the region’s main textile mill, “Weberei Walenstadt”.
The factory was more than just a place of production. It was the backbone of the community, the economic and social heart of the town. In an environment not always welcoming to outsiders, they stood out for their professionalism, reliability and discretion.
Over time, they became respected and recognized figures, a quiet symbol of integration earned through dedication and hard work.
DISTANCE
Growing up in Switzerland as the child of immigrants in the 1960s meant facing a double reality.
On one hand, the economic and social stability of the host country. On the other, a quiet but persistent prejudice.
At school, origin was often a reason for exclusion.
In some cases, even adults reinforced the divide by withholding recognition.
In this environment, Graziano quickly learned to make space for himself without noise, shaping his identity through presence rather than reaction.
CHOICE
Adolescence is a transitional phase, and for those who grow up between two identities, it can also become a moment of rupture.
Graziano developed a strong sense of responsibility early on, fully aware that he could not afford distractions.
Switzerland felt like home, but not entirely.
Italy was his land of origin, yet it remained distant.
At twenty, he made the choice to return.
He came back to Italy with the goal of working, but also with the desire to build something of his own. He met the woman who would become his wife, beginning a new chapter. A chapter that did not erase the past, but welcomed it and reshaped it.
It was a different direction, one that started from memory and looked forward with clarity, guided by the desire to create a family and a new starting point.
From that new family, Davide was born in 1996. He grew up in a grounded environment, where work was learned by watching and value was measured in daily gestures.
Like his father before him, his school years were marked by moments of exclusion and mockery, silent but lasting wounds. The experience of doing became central early on: learning to understand processes, to act with precision, to respect roles and timing. But over time, he realized that effort alone was not enough.
Recognition often depended on external factors, and judgment came before understanding.
That’s when a different question began to emerge.A deeper one, capable of challenging everything: to understand who you truly are, before deciding what to become.
SPARK
In a time when everything seems to lose coherence, he no longer recognizes himself in what he does. He works, he achieves results, but feels like he belongs nowhere. The days pass, but leave no mark.
What once gave him a sense of certainty now feels distant, hollow.
In search of something that might bring him back to himself, he opens a drawer in his parents’ home and finds the family parchment.
An old, almost forgotten document that traces the origin of the surname Artico.
It does not offer answers, but it sparks a question that had long remained unanswered: Where do I truly come from?
ALIGNMENT
Driven by a need for clarity, Davide decides to pause and return to Switzerland, to the places where his father had grown up.
He wants to rebuild a true connection with what truly matters.
He meets relatives who stayed behind, listens to stories he had never heard, walks through spaces that seem to speak for themselves.
In that quiet order, filled with memory, values that had long remained beneath the surface begin to resurface.
Effort, time, and the resilience passed down by those who came before him return with strength and presence.
It is in this context that a feeling he had sensed before becomes clearer: the way we present ourselves often speaks louder than any word. When we wear something that truly represents us, the world begins to recognize it too. Getting dressed becomes an act of alignment, a way of affirming one’s identity without needing to explain it.
And even the marks we carry find their place, because they are part of what makes us recognizable, authentic and unique.
Artis was born from the urgency to give shape to an identity that had long remained fragmented. It is the outcome of a story made of effort, discipline, silence and perseverance, where personal worth was never truly measured for what it was.It exists for those who have chosen not to adapt to what does not reflect them.For those who seek coherence between who they are and what they show.
For those who have learned to turn obstacles into direction, and who want to feel seen without having to explain themselves.
It was created to make visible what often stays hidden: the dignity, the depth, the quiet strength of those who have endured. And it continues to exist for those who, today, choose to wear what truly represents them.
About Us
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